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Sample News Releases

A well-written news release delivered to the most appropriate member of the news media is a sure-fire move towards effective media coverage. Below are some tried and true tips and several sample news releases.

  1. When writing a news release, write a first paragraph adhering to the 5 Ws of precise newspaper reporting: who, what, when, where, and why. Include the pertinent details of the story you want to tell in the first paragraph, and always have a "news peg" or "hook" that will capture the attention of the reporter.
  2. Remember that a good definition of news is information that is novel, new, exciting, and of interest, value, and service to a broad segment of the general public.
  3. At the top of the page, put the name and telephone number of someone who can be reached for more information.
  4. Keep the release to one page unless you are presenting research. Remember that most releases are never used as is; they serve as tips, so be brief and to the point.
  5. Write straightforward prose without cute leads or abstract formats.
  6. Proofread several times before mailing; misspelled words and sloppy grammar guarantee rejection.
  7. Don't break a paragraph at the bottom of the first page. At the top of a second page type a key word(s),e.g. "Midwifery Week Page 2," and begin with a new paragraph.
  8. Type ### or -30- at the end of the release under the last paragraph so the reader will know they have reached the end.
  9. Mail or e-mail your release to reporters who you know cover health care. When you are ready to send out your news release, be sure to use our handy Media Guide!

Choose from the options below, or use these examples as suggestions for your own news releases.

Sample News Release #1
 
For Immediate Release (date)
For Further Information Contact:
(Name, phone number)
 

(Name of town/region) Midwives Honor Profession During National Midwifery Week

(Name of town/region) midwives from (practice or affiliate name) will educate the public about midwifery as part of National Midwifery Week this October 6-12.

Midwifery Week is a chance for midwives and the women they serve to reflect on their experiences and midwifery's contributions to women's health care, including attending births and providing well-woman care.

To learn about midwifery in the United States or find a midwife in your area, visit www.ourmomentoftruth.com.

During National Midwifery Week, (Practice Name) will hold the following events: (list events, times, and places in bullet form)

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Sample News Release #2
For Immediate Release (date)
For Further Information Contact:
(Name, phone number)
 

(Name of town/region) Midwives Work to Empower Women during National Midwifery Week

(Practice name) and the American College of Nurse-Midwives (ACNM) invite the public to learn about midwifery during National Midwifery Week, October 6-12.

This annual event brings women, families, and midwives together to empower women to make informed choices about their health care.

The high rate of cesarean sections, skyrocketing health care costs, and misperceptions about midwives and women's health are among the reasons ACNM and its more than 7000 midwife members observe National Midwifery Week each year. The week also highlights 80 years of midwifery care in the United States.

(Practice name) plans to increase public awareness of National Midwifery Week and the contributions made by midwives through (open houses, health fairs, parades, school/store/church/library visits, presentations, etc.) on (Date, time, place).

"Midwife means 'with woman.' Through our activities this week, we will educate, inform, and empower women in (town/region)," said (midwife's name, title). "National Midwifery Week is an excellent time to recognize the contributions midwives make toward women's health within our community."

National Midwifery Week is supported by ACNM, its members, physicians, and women's health organizations across the nation. For more information about midwifery and midwives in your area, visit www.ourmomentoftruth.com or contact (practice name, contact name, phone number).

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